Many people are under the impression that wrinkles, dark spots, and other characteristics of unhealthy skin are the product of aging. The bad news is that the real reason for these imperfections is heavily caused by the damaging effects of the sun over a number of years. The good news (and yes there is good news) is that these blemishes are not inevitable and there are in fact steps you can take to combat the harmful effects of the sun’s rays.

We all love the warmth of the sun, especially this time of year. It even gives your skin a healthy tan in the short run but, just like anything, too much of it is never a good thing. Overexposure to the sun’s ultraviolet rays eventual breaks down the elastin in your skin, leaving it saggy, wrinkled, and weak. Solar elastosis can occur causing the skin to develop thick, discolored wrinkles that are near impossible to get rid of. A much more serious and very real threat also posed by the sun is of course skin cancer. UV rays damage unprotected skin and if exposed for too long it can permanently damage skin cells which affects the efficiency of the skin’s immune system to defend itself against cancerous cells.

Luckily, as we said earlier, these negative repercussions can be avoided by taking precautions before heading out on a sunny day. Lira Clinical offers an extensive line of breakthrough products that not only protect your skin but actively work to repair it from areas that have already been sun-damaged. Right now and for the rest of July you can get the entire BB & SPF line for 20%! Don’t be stuck regretting your skin protection choices come winter time, do right by your skin and protect yourself from the summer sun with the help of Lira Clinical!