Ahhh! It’s summer, finally! Somehow, this year in particular, summer seems more exciting. As the opportunity for travel has returned, we have wasted no time in heading for the beach, the lake, the local swimming pool, anywhere but our own backyard! (ok, maybe your backyard oasis too!)

We want to forget the confinement, the seclusion, and the stress of last year by playfully frolicking in the warmth of the season. What we cannot turn a blind eye to, this year or any other, is the lasting effects of the sun’s ultraviolet (UV) rays.

According to the CDC, ultraviolet radiation is classified into three types: UVA, UVB, and UVC. The difference between them is their wavelength and how they influence biological activity.

UVC rays are the shortest and most damaging, but thankfully, are filtered out by the Earth’s atmosphere before they can reach our delicate skin. Phew!!!

UVA and UVB rays can be remembered by this cute little association: B for BURN and A for Aging! (Really, not cute!)

When your skin begins to turn red from the sun, that’s your body’s warning sign, your skin’s reaction to the second longest UVB rays. This “redness” is inflammation, which is initiating damage, a visible problem. Really, really, not cute!

What you do not see are the longer waves, UVA, that are degrading healthy collagen, damaging elastin and fibroblasts, which in-turn, causes premature aging. Really, really, really not cute!

One way to avoid both inflammation and premature aging from the sun is to stay inside while the sun is out, staying away from open windows and any opportunity for sunshine to kiss your delicate integumentary system. But who wants to do that? Unless you are Bella, Edward, or another member of the Twilight crew, chances are, your pretty face will welcome the sunshine this season. (Though it may have been so long since your legs have seen the sun, they could appear as though they are sparkling!)

The best way to limit UV exposure is to wear sunscreen! Wearing sunscreen is proven to prevent premature aging, pigment disfunction, and decrease the development of skin cancer. But not just any SPF! Oh no! Chemical-free, Broad Spectrum, Reef Safe! With the advancement of skin science and the awareness of environmental impact, only the best SPF should be considered for Safe Sunning.

Lira Clinical’s SPF Solar Shield products are the answer for sun protection and environmental exposure prevention all while considering sustainability!

No Chemicals, No Problems:

Every Lira Clinical SPF formulation contains 21% zinc oxide protecting against UV radiation and is also reef-safe, allowing protected watery adventures for you and marine life, both freshwater and oceanic. The advanced healing peptide delivery system escorts active ingredients through a safe, corrective pathway into the skin, providing a more comprehensive protection from environmental pollutants and UV exposure for all skin types and conditions.

Whether the summer means a hike to your favorite peak or playing 18 holes on the links, SPF Solar Shield 30 Oil Free’s universal formulation is a perfect fit. Its lightweight, matte finish is a fan favorite, from the treatment room to your gym bag. Soothing botanicals release harmful heat from the skin while offering balanced hydration for any skin type. Brightening and antimicrobial benefits make this SPF a favorite daily moisturizer for anyone, but especially those with acne/oily skin types.

If your summer vacation takes you to the cooler temps of the mountains or flying anywhere, it is handy to know that higher elevations and air travel remove airborne moisture which can cause dryness. Lira Clinical’s SPF Solar Shield 30 Hydrating applies next generation peptide technology, volumizing, hydrating, and delivering fresh and dewy skin. Restorative plant stem cells and nourishing botanicals encourage a velvety, soft texture while calming inflammation. Anti-glycation peptide technology targets free radicals while protecting skin’s cellular matrix.  Concentrated superfood antioxidants such as red raspberry and fenugreek extracts replenish making this SPF Solar Shield a perfect fit for sensitive, compromised skin types.

Summer can be the season to escape from the daily routine of school, work, and video calls.  Make sure you have Lira Clinical’s SPF Solar Shield 30 Classic Tint packed in your go bag.  This perfectly formulated daily SPF gives a sun-kissed, natural look. Advanced ceramide technology protects barrier activity while niacinamide brightens and minimizes pore appearance.  Skin stays perfectly hydrated all day on any exotic adventure, be it tropical, or a cup of coffee with friends.

What makes Lira Clinical SPF products so perfect for anytime, but especially summertime? No matter which SPF Solar Shield you chose, all Lira Clinical products are so remarkably effective because they are formulated with ingredients that work WITH your skin. To prevent disruption in the natural functions of our largest organ, Lira Clinical considers the science of properly functioning skin and incorporates intentional ingredients to correct, brighten and hydrate. That is Science Discovering Nature’s Secrets!

A few “secrets” to enjoy nature’s gifts this summer:

• Sun protection should be applied 30 minutes prior to environmental exposure.
• Re-apply often. Even on cloudy days you can receive photo damage or a sunburn.
• Skin damage can happen anytime, not just on the weekends and vacations.
• Practicing DAILY safe SPF avoids correction later.

Don’t miss our Summer SPF Contest and #PracticeSafeSPF for a chance to win up to $500 worth of retail products.

Enter for your chance to win a prize package of up to $500 in Lira Clinical retail products! Entries will be accepted online starting on June 24, 9:00 AM Pacific time zone and ending July 26, 8:59 PM Pacific time zone. All online entries must be received by July 26, 8:59 PM Pacific time zone.

How to Enter?

It’s very simple, follow these steps to enter the giveaway:

– Post an original photo/video of any Lira Clinical SPF/BB retail product using the hashtag #PracticeSafeSPF on Lira Clinical Facebook page or Instagram between June 24, 2021 9:00 AM PT and ending July 26, 2021, 8:59 PM PT.

– Photo/video should be posted between June 24, 2021 9:00 AM PT and ending July 26, 2021, 8:59 PM PT. Adding the hashtag on an old post will not be accepted.

-Two Winners will be selected by a panel of Lira Cosmeceutical/Lira Clinical judges.

Participation in this promotion is subject to the official rules.